Drone Racing League Flourishes as Air Force Recruiting Outlet

As it prepares for the 2023-24 season, the Drone Racing League has renewed its partnership with the U.S. Air Force, its longest-running sponsor.

Drone Racing League Flourishes as Air Force Recruiting Outlet

Drone Racing League Flourishes as Air Force Recruiting Outlet

This year, racers will compete from the “U.S. Air Force DRL Flight Deck,” and one pilot will be sponsored by USAF.

U.S. Air Force Brigadier General Christopher Amrhein said in a statement that “the league engages a coveted audience of young, high-energy Tech-Setters who have a passion for flight, innovation, and technology.” They are the main reason we keep renewing our cooperation with DRL year after year because they will be future U.S. Air Force recruits and airmen.

Since the second season of the league in 2017, the service has expanded its sponsorship of the DRL. Last year, the partnership expanded to include racetrack integration after initially focusing on gaming and digital content.

“We’ve seen amazing growth and fan affinity for the Air Force as we continue to create new strategic opportunities for the U.S. Air Force to develop their talent-pipeline and engage potential drone pilots and engineers,” DRL president Rachel Jacobson said via email. “More than 80% of our fans think our partnership is a great fit, and they are 30x more likely than the general public to engage with the U.S. Air Force on social media.”

Other sponsors of the Drone Racing League include T-Mobile, Allianz, and Google Cloud. Algorand, a blockchain business, has agreed to sponsor it for the entire season as part of a $100 million, five-year deal. The league asserted that during the previous season, it reached 320 million households worldwide, including 12 million social media users.

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